Fitbit, Inc. [FIT] saw a change by -0.22% with the Thursday trading session, closing the trade at the price of $4.51. The company is holding 253.30M shares with keeping 219.26M floating shares. With the latest trading session, the stock is set at 6.62% off compared to its 52-week low, sliding -41.43% from high for the same period of time.

Since its 90-day high, the share price saw a move by -25.94%, trading +4.40% in oppose to its 90-day low While during the day, 253.30M shares valued at 3.74 million were bought and sold.

Fitbit, Inc. [NYSE:FIT]: Analyst Rating and Earnings

Expert stock traders often make certain they pay attention what leading Wall Street analysts think regarding a potential stock purchase. As it relates to Fitbit, Inc. [FIT] currently, the latest ratings from Wall St. experts that can be seen publicly is related to the fiscal quarter that’s scheduled to end in December. On average, stock market experts give FIT an Hold rating. Its stock price has been found in the range of 4.23 to 7.70. This is compared to its latest closing price of $4.52.

Wall Street analysts provide their ratings on a scale of 1 to 5, and the current average score for Fitbit, Inc. [FIT] is sitting at 2.73. This is compared to 1 month ago, when its average rating was 2.73.

For the quarter ending in Mar-19 Fitbit, Inc. [FIT] generated $0.27 billion in sales. That’s 4.69% higher than the average estimate of $0.26 billion as provided by Wall Street analysts. The three indicators above suggest that overall, this stock is demonstrating a mixed bag of positive appeal and some drawbacks, making it a somewhat risky investment that also has the potential to generate high ROI in the long run.

Pay attention to the next-scheduled financial results for this company to be released, which is slated for Wed 7 Aug (In 54 Days).

Fundamental Analysis of Fitbit, Inc. [FIT]

Now let’s turn to look at profitability: with a current Operating Margin for Fitbit, Inc. [FIT] sitting at -13.15 and its Gross Margin at +39.58, this company’s Net Margin is now -12.00%. These metrics indicate that this company is not generating as much profit, after accounting for expenses, compared to its market peers.

This company’s Return on Total Capital is -25.35, and its Return on Invested Capital has reached -26.00%. Its Return on Equity is -23.83, and its Return on Assets is -12.00. These metrics suggest that this Fitbit, Inc. does a poor job of managing its assets, and likely won’t be able to provide successful business outcomes for its investors in the near term.

What about valuation? This company’s Enterprise Value to EBITDA is -2.94. The Enterprise Value to Sales for this firm is now 0.27. Fitbit, Inc. [FIT] has a Price to Book Ratio of 1.70, a Price to Cash Flow Ratio of 10.74.

Shifting the focus to workforce efficiency, Fitbit, Inc. [FIT] earns $887,590 for each employee under its payroll. Similarly, this company’s Receivables Turnover is 3.19 and its Total Asset Turnover is 0.97. This publicly-traded organization’s liquidity data is also interesting: its Quick Ratio is 1.65 and its Current Ratio is 1.82. This company, considering these metrics, has a healthy ratio between its short-term liquid assets and its short-term liabilities, making it a less risky investment.

Fitbit, Inc. [FIT] has 253.30M shares outstanding, amounting to a total market cap of $1.14B. Its stock price has been found in the range of 4.23 to 7.70. At its current price, it has moved down by -41.43% from its 52-week high, and it has moved up 6.62% from its 52-week low.

This stock’s Beta value is currently 1.58, which indicates that it is 2.59% more volatile that the wider market. This stock’s Relative Strength Index (RSI) is at 33.57. This RSI score is good, suggesting this stock is neither overbought or oversold.

Conclusion: Is Fitbit, Inc. [FIT] a Reliable Buy?

Shares of Fitbit, Inc. [FIT], on the whole, present investors with both positive and negative signals. Wall Street analysts have mixed reviews when it comes to the 12-month price outlook, and this company’s financials show a combination of strengths and weaknesses. Based on the price performance, this investment is somewhat risky while presenting reasonable potential for ROI.